AIGA Community Meeting – Guerrilla Marketing

PRESENTATION: Guerrilla Marketing by Nikki Arnell


The latest way to communicate with multiple demographics. Postmodern artists skillfully exploited it for social purposes, which cleared the frontier for the mainstream to wield its powers via advertising in today’s media landscape. Examples of successful (and brilliantly surprising!) guerrilla marketing will be shown and discussed in regards to how audience, strategy and placement are affected. Return on investment will also be investigated as brand loyalty is built.

Nikki Arnell is a professor of graphic design at Arkansas State University and a resident of Memphis. In addition to her ongoing research, she is often an invited speaker for multiple chapters of design and advertising groups across the country.

This presentation will be upstairs at the new Memphis Rox, which is located across the street from Stax Museum. Memphis Rox is Memphis’ premier indoor climbing facility and plays an important role in building community by providing opportunity and involvement with no economic barriers. It is truly an inspiring place to visit.

Please note that all those who enter Memphis Rox must sign a waiver even if one chooses not to climb. Therefore, please show up a bit early to do this. If you would like to climb before or after the event and need no guidance, please see fees on website.

Thursday, August 9th  |  6:30 - 8pm
Memphis Rox | YOGA ROOM 2

This event is FREE and open to the public. (Please see fees for climbing on Memphis Rox website if you choose to do this.)

When & Where
Thu, Aug 9, 2018 6:30 PM - 8:00 PM CDT
Memphis Rox
879 East McLemore Avenue
Memphis, TN 38106