Thursday, March 13, AIGA Memphis hosted their first screening of the documentary, “Design and Thinking,” a film that explores the new methodologies and ideologies of the design thinking movement, and how design thinking can help create meaningful and innovative breakthroughs. The film screening was followed by a panel discussion which included Dr. Brian Janz, University of Memphis professor; Michael Graber, Southern Growth Studio partner; Katie Maxwell, director of community development at Co-Work Memphis; Charlie Lundy, Merck executive director global footcare R&D; and Jay Perdue, interactive media senior director at ALSAC/St. Jude Children’s Research Hospital.
The screening was attended by 80 people, who represented a diverse group of Memphians and professions. Discussion included how panelists incorporate design thinking in their lives and work; and how design thinking could potentially be used to solve problems facing the city of Memphis.
The screening was the first in a series of events hosted by AIGA Memphis to promote the value of designers and design thinking as problem solvers and problem-solving processes.